London Wall Partners

Website and logo for leading London-based financial advisers.

The Client

London Wall Partners approached BrightPie in the early stages of their existence, having recently been established by several of London's leading financial advisers. The partners knew that they would need a website and brand that reflected their values and reflected the trust that their clients would put in to the company.

The Brief

We were tasked with the design and development of a bespoke website for the partnership, developing a brand new colour scheme and logo that reflected their corporate ethos. The website would need to have a large number of pages and sections, reflecting the different services provided by the firm. Profile pages would need to be set up for each member of staff, and a regularly updated news section would need to provide an easy way for clients to read about the company's latest investment thoughts and corporate developments.

The company's branding would have to reflect their historical links to the City of London, as well as some of its most important financial institutions.

Our Approach

We developed a number of different options for both the logo and website design, based on best practice examples already discussed with the client. These were then refined a number of times to produce the draft designs.

We developed the website in Drupal, a leading Content Management System that would allow it to grow over time, alongside the developing company. The homepage uses a rotating slideshow if images to allow visitors to the site an opportunity to explore the ethos of the company. A regularly updated News/Views section allows the company's clients to stay up to date with the state of global finance, and allows an insight into the company's investment thinking.

The Results

Both the company website and logo have been well received by the client and industry alike. The website receives a large volume of traffic on a daily basis, and it is ranked at the top of Google search results for the company name. The logo is used on all company literature, as well as marketing materials.

BrightPie continue to manage the London Wall Partners website, making changes and updates as and when requested by the client.

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